What is Trustpilot?

Welcome to Module 1 of the Trustpilot 2.0 Training — and congratulations on taking the first step toward mastering the world of online reviews.

This module lays the foundation. Think of it as your Trustpilot passport — the thing you need before we go jet-setting into strategy, psychology, and expert-level responses. We're going to cover what Trustpilot actually is (spoiler: it's more than just a review site), who can leave a review (short answer: almost anyone with internet access), and why this platform holds more power than most companies realize.

By the end of this module, you’ll see that Trustpilot isn’t just a place where customers share opinions. It’s a tool that shapes reputations, influences sales, and plays a critical role in your clients' online visibility.

So take a deep breath, grab your coffee (or your emotional support snack), and get ready. Because once you understand what Trustpilot really is, you’ll start to see every star, every review, and every reply as an opportunity — not a chore.

Let’s dive in. You're about to become way more powerful than your previous self.

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