Customer Experience Mastery
Lesson 3


Personalization and Message Relevance

Welcome to Module 3 — Personalization and Message Relevance. Or as we like to call it: the end of robotic support replies.


Let’s face it — no one wants to feel like just another ticket number. Customers don’t write to us for a template; they write hoping there’s a real human on the other end. And in this module, we’re going to show you exactly how to be that human.


You’ll learn how to pick up on what customers really mean (not just what they say), how to reference specific order details like a support ninja, and how to breathe life into even the driest templates. We’ll also walk you through writing tough messages — like saying "no" — without sounding cold, defensive, or like you're ghostwriting for a vending machine.
Whether the customer is angry, confused, or super apologetic, you’ll discover how to adjust your tone and make them feel seen, heard, and respected.


🎯 Time to make it personal.
Head over to your workbook now and complete the assignments for Module 3. This is where the real transformation happens — by writing, practicing, and reviewing responses that truly feel human.


Let’s make every customer feel like they’re the only one in your inbox.

PERFORM THESE ACTIONS NOW !


1) Watch the video again and take notes
2) Download the workbook and answer the questions
3) email the workbook to jobs@xplodemedia.nl


Completion Time

60min

Difficulty

Medium

Course Objectives

Recognize the Customer’s Underlying Tone and Emotion
Use Case-Specific Details to Personalize Responses
Avoid Robotic and Overused Phrasing
Adapt Tone Based on Customer Persona and Context

Your Course Instructor

Freya McKenzie

Freya McKenzie - Senior Trainer
of XplodeMedia.

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